So you are now a "Facebook" fan. Great! Now it's time to apply some discipline to your Facebook account. Use it to enhance your social networking profile and do it right.
The wrong way to use Facebook is to use it to begin a friendship with people you don't know. If they approve of you, they will add you as a friend. Then you continue to add them as friends on the network. Your "friends" list will grow and you will find yourself tagged with hundreds of similar people. Your photo will show up on their wall, and the more photos you share, the more people who can see you.
You have another option, and that is the direct approach. When you add people to your friends list, give them a thumbs up. Allow them to follow you, and then invite them to like your page. This will make them feel you are really in their lives.
Wait, though. Let's get back to the matter at hand. If your Facebook page is going to be used for a greater purpose, you must be honest about what you want it to do. Be clear about your intentions and get it done right.
To begin using Facebook for business, you must develop your instant friends. Don't limit yourself to friends with benefits. You can attract the types of people you want through Facebook marketing.
Create your "inner circle" by providing the same thing you offer to your friends on the website. For example, if you have a product to sell, then try to sell that product for the community. Send coupons, provide free samples or giveaway items. Become your own "private label".
Forthose who have problems communicating with their friends or coworkers, use the "Friends of Friends" feature. If you are a large enterprise, many of your Facebook friends will also have "friends of friends" on other networks. Share links, add contacts and provide information.
Build an email marketing list for your enterprise. Put your newsletter on there, and send targeted emails to your list. Provide your customers with great information and great products.
Hosting your own event is another great idea. Publish a contest for prizes and treats. Don't overdo it. But, a good night out on the town may turn into a virtual business promotion event. The venue and atmosphere should be perfect, the food and drink should be excellent, and you should help set the overall mood.
Your company may be hiring a social media consultant. Find out how he or she plans to use Facebook and other social networking sites. If you have not contacted your social network, why not start now? Know what works and how you can use it. It could be that a social network you are not familiar with can help promote your company.
Whatever your social network is, find ways to turn it into a great tool. You don't need to switch from Facebook to Twitter. You can take one or the other, and add them to your routine.
Facebook's "Discover" section is a perfect place to show off your new pages. These often include your official and personal accounts. Create a new page with business photos, a list of your products, and some recent news about your products and services.
The wrong way to use Facebook is to use it to begin a friendship with people you don't know. If they approve of you, they will add you as a friend. Then you continue to add them as friends on the network. Your "friends" list will grow and you will find yourself tagged with hundreds of similar people. Your photo will show up on their wall, and the more photos you share, the more people who can see you.
You have another option, and that is the direct approach. When you add people to your friends list, give them a thumbs up. Allow them to follow you, and then invite them to like your page. This will make them feel you are really in their lives.
Wait, though. Let's get back to the matter at hand. If your Facebook page is going to be used for a greater purpose, you must be honest about what you want it to do. Be clear about your intentions and get it done right.
To begin using Facebook for business, you must develop your instant friends. Don't limit yourself to friends with benefits. You can attract the types of people you want through Facebook marketing.
Create your "inner circle" by providing the same thing you offer to your friends on the website. For example, if you have a product to sell, then try to sell that product for the community. Send coupons, provide free samples or giveaway items. Become your own "private label".
Forthose who have problems communicating with their friends or coworkers, use the "Friends of Friends" feature. If you are a large enterprise, many of your Facebook friends will also have "friends of friends" on other networks. Share links, add contacts and provide information.
Build an email marketing list for your enterprise. Put your newsletter on there, and send targeted emails to your list. Provide your customers with great information and great products.
Hosting your own event is another great idea. Publish a contest for prizes and treats. Don't overdo it. But, a good night out on the town may turn into a virtual business promotion event. The venue and atmosphere should be perfect, the food and drink should be excellent, and you should help set the overall mood.
Your company may be hiring a social media consultant. Find out how he or she plans to use Facebook and other social networking sites. If you have not contacted your social network, why not start now? Know what works and how you can use it. It could be that a social network you are not familiar with can help promote your company.
Whatever your social network is, find ways to turn it into a great tool. You don't need to switch from Facebook to Twitter. You can take one or the other, and add them to your routine.
Facebook's "Discover" section is a perfect place to show off your new pages. These often include your official and personal accounts. Create a new page with business photos, a list of your products, and some recent news about your products and services.
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